Digital product innovation

Online Independent Medical Education (IME) Activities


Helped to build the new independent medical education (IME) division for a leading medical publisher. The client needed a digital innovation partner to help develop a series of engaging HCP digital learning tools for their accredited/non-accreditated education activities.


  • In-depth audience research informed a series of concept workshops that lead to the design and build of a suite of 6 unique ‘modular’ digital education products.
  • Each product caters for a wide range of learning objectives and styles, and are designed responsively to for best UX across all devices.
  • Custom analytics ‘dashboards’ were created to capture ALL education outcomes (Google Analytics, Tag Manager, feedback form data etc) in real-time to facilitate effective management.
  • The modular development strategy means that the client can quickly re-develop modules to launch further education products quickly and at a relatively lower cost.


In the 24 months since launch, 45 individual IME activities have launched across 5 therapy sites. Collectively these activities have delivered over 300,000 individual learner engagements with a Moore’s outcomes evaluation level of  2-4.