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Digital Healthcare Blog

What Yoke finds interesting in the world of digital healthcare innovation and what’s coming next!

How MedComms agencies prove ROI to pharma clients in 2026: a practical guide

Pharma procurement now requires Moore’s Level 4–5 outcomes measurement as standard. Here is how MedComms agencies prove ROI with behaviour-change evidence — not impressions, not attendance, not completion rates.

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We didn’t deploy AI to do our jobs. We built it into how we work.

Twelve months ago our team integrated Claude Code into how we operate. We expected faster development cycles. What emerged was something structurally different: an AI layer woven into the operational fabric of the business, not layered on top of it….

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