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Digital Healthcare Blog

What Yoke finds interesting in the world of digital healthcare innovation and what’s coming next!

HCP Education in Biotech: Why Measuring Behaviour Change Is the Only Metric That Matters

Biotech clients are asking harder questions about HCP education outcomes. Here’s why attendance data is no longer enough — and what genuine behaviour change measurement looks like in practice.

Proof Reports in MedComms: What Pharma Clients Are Now Demanding

Proof reports are the new standard in MedComms. Learn what pharma clients now demand from agencies: behaviour change evidence, distance travelled metrics, and measurable HCP outcomes.

Distance Travelled in Medical Education: What MedComms Agencies Need to Know in 2025

The pharma industry’s question has changed. It used to be: “Did HCPs attend our education programme?” Now it is: “Did the programme change how they practise?” The metric that answers that second question is distance travelled, and MedComms agencies that…