Digital Healthcare Blog

88% of organisations now use AI. 32% see any sustained enterprise-wide value. The gap between those two numbers is the single biggest commercial opportunity inside medical communications for the next 18 months, and almost nobody is naming it. The two…

Six of the world’s biggest consultancies published AI surveys between late 2024 and late 2025. All six landed in the same place. It is not the place their executive summaries start. Their executive summaries talk about adoption curves, agentic architectures,…

Pharma procurement now requires Moore’s Level 4–5 outcomes measurement as standard. Here is how MedComms agencies prove ROI with behaviour-change evidence — not impressions, not attendance, not completion rates.