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Digital Healthcare Blog

What Yoke finds interesting in the world of digital healthcare innovation and what’s coming next!

Proof Reports in MedComms: What Pharma Clients Are Now Demanding

Proof reports are the new standard in MedComms. Learn what pharma clients now demand from agencies: behaviour change evidence, distance travelled metrics, and measurable HCP outcomes.

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5 Digital Transformations in Pharma

1. Content will continue to be at its most compelling when value-driven The largest of pharma firms must now acknowledge that they’re no longer the sole providers of information about their products. The online world, pharma users and peer communities…

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