Digital Healthcare Blog

What Yoke finds interesting in the world of digital healthcare innovation and what’s coming next!

After This is All Over, The World of Healthcare Will Be Drastically Different

Coronavirus has wrought terrible consequences on business and personal lives alike. But as we look to the future – one that could be defined by the worst recession on record, there are some positives that should change healthcare for the…

Read More

Four Mistakes that Plague Medical Websites

We need to talk about your medical website. Maybe it’s years old or has just been polished up and released to the world. Whatever the case, you’d NEVER have it live and online if you knew it featured design errors…

Read More

The Anatomy of a Powerful Healthcare Case Study

If you’re not yet using case studies, you should be. Here’s why…   “90% of buyers who read positive customer success content claimed that it influenced their purchasing decision”. – Dimensional Research   “71% of B2B buyers in the awareness…

Read More

5 Video Marketing Lessons Every Medical Business Should Learn

92% of marketers consider video as central to their strategies, while businesses in all industries are creating video content to attract new buyers and retain existing ones.    Here are five lessons that those in the medical world can learn…

Read More