Digital platform transformation project
Leading Medical Healthcare Publisher
We worked with a leading medical publishing business, to define their digital strategy and support them on their digital transformation journey.
The portfolio of six therapy area-specific journal sites were built on the Drupal CMS platform and managed by an offshore tech team.
They had ambitious growth plans requiring a step-change in their digital business strategy and the innovation platform required to support it.
Treatment
A strong and flexible digital platform is essential for fast-paced business growth. We recommended that the client move the market leader in this space; WordPress (WP).
Powerful publishing platform
WP multisite - market leader
Consolidated 6 individual Drupal sites onto a single WP Multi-site platform with the following features and benefits:
> Powerful user experience
> Portfolio single-sign-on enabled
> Central portfolio development and publication management
> Increased speed to market at lower cost
> Across the board site performance improvements
Core design and development strategy
Research based design
User-journey research, design, development and digital publishing know-how informed our strategy from start to finish; the platform is now optimised to:
> Attract larger volumes of target users (technical SEO)
> Direct user to the content that is most relevant to them (UX design)
> Deliver a great experience across all devices (responsive design)
Support infrastructure
Large and engaged community
WP has a large and engaged support community who will readily help to solve the challenge at hand.
> WordPress represented 59.8% of the CMS market;Drupal represented 4.6%.
> WordPress has 22 x as many live sites V Drupal (28,087,899 v 1,306,706)
> WordPress release regular core updates throughout the year (to stay-on-top of latest web trends and security considerations). Drupal release core updates every few years.
Flexible development at speed
Plugin ecosystem
WP is supported by the largest and fastest growing community of 3rd party developers.
WordPress supports 56,269 plugins
V
5,830 in Drupal 8.
The WP plugin ecosystem:
> Offers huge flexibility and speed to market opportunities.
> Upgrades WP into a ‘publishing and marketing platform’ able to react quickly to changing business needs (rather than a CMS ‘choice’ based on interface features alone).
Rapid product innovation and development
Core product development strategy
Suite of innovative medical education online activities based on a core product development strategy..
The core-strategy allowed us to quickly reuse, re-integrate and re-develop product suite assets across the portfolio. Each product/activity is automatically integrated into the ‘technical SEO set -up’.
The core-framework allowed us to quickly reuse, re-integrate and re-develop product suite assets across the portfolio. Each product/activity is automatically integrated into the ‘technical SEO set -up’.
Activity ‘outcome’ dashboards which brings together ALL engagement (Google Analytics, Tag Manager, feedback form data etc) into a single view.
Over 40 activities across X5 therapy sites live within first 18 months.
Outcome
- All X6 therapy sites live within original agreed scope,deadline and budget.
- Strong user-first brand experience across all sites, media and devices
- ‘Before and after’ analysis showed as 30-70% increase in:
– Site performance – page load speed, security and mobile optimisation
– User engagement – users, sessions, page views, session duration and bounce rate
- 28 activities across X5 therapy sites live within first 12 months.
