Digital platform transformation project
Leading Medical Healthcare Publisher
We worked with a leading medical publishing business, to define their digital strategy and support them on their digital transformation journey.
The portfolio of six therapy area-specific journal sites were built on the Drupal CMS platform and managed by an offshore tech team.
They had ambitious growth plans requiring a step-change in their digital business strategy and the innovation platform required to support it.
A strong and flexible digital platform is essential for fast-paced business growth. We recommended that the client move the market leader in this space; WordPress (WP).
Powerful publishing platform
WP multisite - market leader
Consolidated 6 individual Drupal sites onto a single WP Multi-site platform with the following features and benefits:
> Powerful user experience
> Portfolio single-sign-on enabled
> Central portfolio development and publication management
> Increased speed to market at lower cost
> Across the board site performance improvements
Core design and development strategy
Research based design
User-journey research, design, development and digital publishing know-how informed our strategy from start to finish; the platform is now optimised to:
> Attract larger volumes of target users (technical SEO)
> Direct user to the content that is most relevant to them (UX design)
> Deliver a great experience across all devices (responsive design)
Large and engaged community
WP has a large and engaged support community who will readily help to solve the challenge at hand.
> WordPress represented 59.8% of the CMS market;Drupal represented 4.6%.
> WordPress release regular core updates throughout the year (to stay-on-top of latest web trends and security considerations). Drupal release core updates every few years.
Flexible development at speed
The WP plugin ecosystem:
> Offers huge flexibility and speed to market opportunities.
> Upgrades WP into a ‘publishing and marketing platform’ able to react quickly to changing business needs (rather than a CMS ‘choice’ based on interface features alone).
Rapid product innovation and development
Core product development strategy
Suite of innovative medical education online activities based on a core product development strategy..
The core-strategy allowed us to quickly reuse, re-integrate and re-develop product suite assets across the portfolio. Each product/activity is automatically integrated into the ‘technical SEO set -up’.
The core-framework allowed us to quickly reuse, re-integrate and re-develop product suite assets across the portfolio. Each product/activity is automatically integrated into the ‘technical SEO set -up’.
Activity ‘outcome’ dashboards which brings together ALL engagement (Google Analytics, Tag Manager, feedback form data etc) into a single view.
Over 40 activities across X5 therapy sites live within first 18 months.
- All X6 therapy sites live within original agreed scope,deadline and budget.
- Strong user-first brand experience across all sites, media and devices
- ‘Before and after’ analysis showed as 30-70% increase in:
– Site performance – page load speed, security and mobile optimisation
– User engagement – users, sessions, page views, session duration and bounce rate
- 28 activities across X5 therapy sites live within first 12 months.