Digital Healthcare Blog

The pharma industry’s question has changed. It used to be: “Did HCPs attend our education programme?” Now it is: “Did the programme change how they practise?” The metric that answers that second question is distance travelled, and MedComms agencies that…

The medical world turns on a schedule of face-to-face meetings, round table discussions and consultations. So when COVID-19 came along, suddenly the industry had to rethink the ways in which it communicated.   Like many other businesses, there’s been a…

COVID-19 has seen the workers of the world move to their home offices. For most, international travel has been banned. Pupils are on indefinite school holiday and high streets are eerily quiet.   But what of the medical world, which…

The world’s biggest tech brands are each vying to be front and centre of the next greatest healthcare leap. Amazon, Facebook, Apple, as well as smaller, leaner start-ups have big ideas and bold plans. From disease diagnosis to improved patient…