Digital Healthcare Blog

A practical guide to writing healthcare case studies that convert. Learn the anatomy of compelling medical case studies: structure, evidence, patient outcomes, and measurable proof.

Five practical video marketing strategies for medical businesses. From live-streaming clinical education to short-form social content, discover what drives engagement in healthcare.

1. Content will continue to be at its most compelling when value-driven The largest of pharma firms must now acknowledge that they’re no longer the sole providers of information about their products. The online world, pharma users and peer communities…

We know, we know, you’re sick of hearing about coronavirus. But the many lessons to be learned for medical marketers are not to be brushed off. Here are three key takeaways from the story of Coronavirus (so far). Lesson #1:…

Hold on for dear life, the pace of advancement in digital healthcare is quite possibly the fastest of all sectors (as the following eight ‘turn-on-a-dime’ changes go to show).   1. Millennials won’t be waiting around for you “92% of…