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Digital Healthcare Blog

What Yoke finds interesting in the world of digital healthcare innovation and what’s coming next!

Proof Reports in MedComms: What Pharma Clients Are Now Demanding

Proof reports are the new standard in MedComms. Learn what pharma clients now demand from agencies: behaviour change evidence, distance travelled metrics, and measurable HCP outcomes.

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Distance Travelled in Medical Education: What MedComms Agencies Need to Know in 2025

The pharma industry’s question has changed. It used to be: “Did HCPs attend our education programme?” Now it is: “Did the programme change how they practise?” The metric that answers that second question is distance travelled, and MedComms agencies that…

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The Anatomy of a Powerful Healthcare Case Study

A practical guide to writing healthcare case studies that convert. Learn the anatomy of compelling medical case studies: structure, evidence, patient outcomes, and measurable proof.

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5 Video Marketing Lessons Every Medical Business Should Learn

Five practical video marketing strategies for medical businesses. From live-streaming clinical education to short-form social content, discover what drives engagement in healthcare.

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Three Things Coronavirus Tells us About Medcomms

We know, we know, you’re sick of hearing about coronavirus. But the many lessons to be learned for medical marketers are not to be brushed off. Here are three key takeaways from the story of Coronavirus (so far). Lesson #1:…

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Healthcare agencies, here are four advances in AI and machine learning that you MUST understand

Healthcare stands on a precipice, primed to be transformed by AI and machine learning. There are vast amounts of data at our fingertips, available from an increasingly diverse range of sources: from electronic health records, to claims data, onto mobile…

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Eight world-changing trends for digital healthcare marketing

Hold on for dear life, the pace of advancement in digital healthcare is quite possibly the fastest of all sectors (as the following eight ‘turn-on-a-dime’ changes go to show).   1. Millennials won’t be waiting around for you “92% of…

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5 ArtificiaI intelligence (AI) and machine learning advances that medical communication agencies need to understand

We’ve created a helpful guide outlining 5 AI and machine learning advances that healthcare and pharmaceutical communications agencies need to understand.   What is artificial intelligence?  AI refers to specialist computer systems that are rapidly developing to perform tasks that…

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Award-Winning Technologies Every Digital Healthcare Agency Should Know About

The explosion of healthcare technology has catapulted the medical profession into the digital age. And there is far more to come in the next five years. As we head into the final quarter of 2019, nominations for the best digital…

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Top 5 Digital Innovations Healthcare Agencies Need To Know About

With the rapid advancement of technology today, digital healthcare agencies need to adopt the latest systems or risk falling behind in a rigorously competitive market.  Whilst a number of digital innovations will dramatically change the healthcare industry, deciding which technologies…

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