LATEST INNOVATIONS IN DIGITAL EDUCATION AND COMMUNICATION…

88% of organisations now use AI. 32% see any sustained enterprise-wide value. The gap between those two numbers is the single biggest commercial opportunity inside medical communications for the next 18 months, and almost nobody is naming it. The two…

Six of the world’s biggest consultancies published AI surveys between late 2024 and late 2025. All six landed in the same place. It is not the place their executive summaries start. Their executive summaries talk about adoption curves, agentic architectures,…

Pharma procurement now requires Moore’s Level 4–5 outcomes measurement as standard. Here is how MedComms agencies prove ROI with behaviour-change evidence — not impressions, not attendance, not completion rates.

The pharma industry’s question has changed. It used to be: “Did HCPs attend our education programme?” Now it is: “Did the programme change how they practise?” The metric that answers that second question is distance travelled, and MedComms agencies that…

A practical guide to writing healthcare case studies that convert. Learn the anatomy of compelling medical case studies: structure, evidence, patient outcomes, and measurable proof.

Four critical website mistakes that undermine medical organisations. From poor mobile experience to inaccessible content, learn how to avoid losing patients and credibility online.

Five practical video marketing strategies for medical businesses. From live-streaming clinical education to short-form social content, discover what drives engagement in healthcare.

The medical world turns on a schedule of face-to-face meetings, round table discussions and consultations. So when COVID-19 came along, suddenly the industry had to rethink the ways in which it communicated.   Like many other businesses, there’s been a…

1. Content will continue to be at its most compelling when value-driven The largest of pharma firms must now acknowledge that they’re no longer the sole providers of information about their products. The online world, pharma users and peer communities…

We know, we know, you’re sick of hearing about coronavirus. But the many lessons to be learned for medical marketers are not to be brushed off. Here are three key takeaways from the story of Coronavirus (so far). Lesson #1:…

COVID-19 has seen the workers of the world move to their home offices. For most, international travel has been banned. Pupils are on indefinite school holiday and high streets are eerily quiet.   But what of the medical world, which…

The world’s biggest tech brands are each vying to be front and centre of the next greatest healthcare leap. Amazon, Facebook, Apple, as well as smaller, leaner start-ups have big ideas and bold plans. From disease diagnosis to improved patient…

Healthcare stands on a precipice, primed to be transformed by AI and machine learning. There are vast amounts of data at our fingertips, available from an increasingly diverse range of sources: from electronic health records, to claims data, onto mobile…

You’d probably be outraged by a business that refused to allow entry to a person with a disability, if they declined to provide an alternative to stairs or make a doorway wide enough for a wheelchair. But what about the…

Hold on for dear life, the pace of advancement in digital healthcare is quite possibly the fastest of all sectors (as the following eight ‘turn-on-a-dime’ changes go to show).   1. Millennials won’t be waiting around for you “92% of…