Coronavirus has wrought terrible consequences on business and personal lives alike. But as we look to the future – one that could be defined by the worst recession on record, there are some positives that should change healthcare for the…

We need to talk about your medical website. Maybe it’s years old or has just been polished up and released to the world. Whatever the case, you’d NEVER have it live and online if you knew it featured design errors…

If you’re not yet using case studies, you should be. Here’s why…   “90% of buyers who read positive customer success content claimed that it influenced their purchasing decision”. – Dimensional Research   “71% of B2B buyers in the awareness…

92% of marketers consider video as central to their strategies, while businesses in all industries are creating video content to attract new buyers and retain existing ones.    Here are five lessons that those in the medical world can learn…

“We’re not just fighting a pandemic, we’re fighting an infodemic” – so said the World Health Organisation – a body that has been embroiled in a war of words with Trump over the past few months.    Yet fake news…

Last week we wrote about how the world of healthcare might never be the same again. This week, we want to stress just what this Brave New World will mean for marketers.    Post-Corona Change #1 – Your Marketing Should…

The medical world turns on a schedule of face-to-face meetings, round table discussions and consultations. So when COVID-19 came along, suddenly the industry had to rethink the ways in which it communicated.   Like many other businesses, there’s been a…

Turbulent times continue, as countries and cultures the world over remain in battle with the pandemic.  Let’s take a look through some of the headlines that have hit the news over the month of May.   Coronavirus and Controversy Government…

They say that opportunity lies in every crisis – and that necessity is the mother of invention. Indeed, we saw rocket technology and the world’s first digital computer emerge in the midst of the gunfire and chaos of World War…

1. Content will continue to be at its most compelling when value-driven The largest of pharma firms must now acknowledge that they’re no longer the sole providers of information about their products. The online world, pharma users and peer communities…

The pandemic has shown us all just how critical digital lines of communication can prove. In normal circumstances, multiple communication streams can build relations and improve patient engagement. But during an emergency, being able to drive a message home quickly…

The adoption of the Internet of Things (IoT) is rapidly gaining ground. In the home, there are smart speakers, smart thermostats, smart lights, and cinema systems. Then there are wearables that track health, fitness, diet, and sleep. In healthcare, IoT…

Loneliness is ingrained into our society; from the young to the old, it has no bias as to who it affects.  Technology shouldn’t just be an aid to SOME who are lonely. It needn’t be ONLY of help to certain…

We know, we know – you’re sick of hearing about coronavirus. But the many lessons to be learned for medical marketers are not to be brushed off. Here are three key takeaways from the story of Coronavirus (so far). Lesson…

March healthcare headlines have, unsurprisingly, been dominated by coronavirus. But in-between between the worrisome advancements and rising death tolls, there has been many a positive story and plenty of remarkable innovations worth taking note of.  Let’s take a walk through…

1. From intranet to remote NHS workers – Make it mobile (first) 95% of UK households now own at least one mobile phone, and businesses in every industry now design for both mobile and desktop as a matter of course….

COVID-19 has seen the workers of the world move to their home offices. For most, international travel has been banned. Pupils are on indefinite school holiday and high streets are eerily quiet.   But what of the medical world, which…

The world’s biggest tech brands are each vying to be front and centre of the next greatest healthcare leap. Amazon, Facebook, Apple, as well as smaller, leaner start-ups have big ideas and bold plans. From disease diagnosis to improved patient…

Consumers will now happily chat away with a bot (15% of us already have – a figure that rises to 40% when we’re talking about millennials). With chatbots being well and truly mainstream, the friction of conversing with code (rather…

The world of healthcare spins rapidly. Most people in this industry have little time for a whitepaper as to what’s about to happen. So here’s what’s coming up – seven fast-fire predictions of what could be just around the corner….

It’s difficult to imagine a medical world without technology. One where AI is nowhere to be seen, free from computers and tablets. Where there are no tools like Skype and life-sustaining equipment such as ECGs and dialysis machines. With technology…

In industries around the world – in insurance, banking and retail – big data is driving efficiencies; growing profits and propelling innovation. Impressive indeed, but when it comes to healthcare, big data holds promise and potential for saving lives en…

Healthcare stands on a precipice – primed to be transformed by AI and machine learning. There are vast amounts of data at our fingertips, available from an increasingly diverse range of sources – from electronic health records, to claims data,…

WordPress and Drupal are two CMS systems that are often placed side-by-side for comparison. As champions of WordPress, it’ll come as no surprise that we’ll be waving our pom poms for this platform over Drupal. But we’re far from alone,…

It’s no secret that missed appointments cost our NHS huge amounts of cash on an annual basis. Putting this into figures, there are more than 15 million ‘no show’ patients each year, racking up a bill of more than £216million…

You’d probably be outraged by a business that refused to allow entry to a person with a disability – if they declined to provide an alternative to stairs or make a doorway wide enough for a wheelchair. But what about…

Struggling to eat your meal in an NHS hospital bed? Need a diagnosis or want to recover faster? All these tasks, and much more, could soon be entrusted to cutting-edge AI. Here’s all you need to know about the next…

Hold on for dear life, the pace of advancement in digital healthcare is quite possibly the fastest of all sectors (as the following eight ‘turn-on-a-dime’ changes go to show).   1. Millennials won’t be waiting around for you “92% of…

You don’t need to look far to see some amazing examples of wearables in the industries of fitness and healthcare. There are temporary tattoo decals which monitor muscular exertion, fatigue, hydration levels and electrolyte balance; wrist devices that are keeping…

“Can I get you anything – paracetamol, pethidine, an alternative dimension?” That’s what midwives of University Hospital of Wales, Cardiff are saying to labouring women to ease their pain. “There’s a great opportunity particularly to use this with women in…

High patient engagement can reduce the costs associated with missed appointments, which cost the NHS £120 each time. It can also lead to patients who are more easily signposted, and who take more responsibility over their own health and wellness….

A digital healthcare agency can help providers in many ways make use of big data to the benefit of patients. Big data has transformed the way in which data is managed, analysed and used in many industries, but the healthcare…

With the announcement that a partnership has been forged between Amazon and the NHS, UK healthcare could be on a tipping point for intelligent healthcare tech.  The program, which launched in July, serves up information straight from the NHS website…